Cookie Policy

1. What Are Cookies

Cookies are small text files stored on your device when you visit our website. We use cookies and similar tracking technologies to enhance your experience, analyze website performance, and deliver targeted marketing.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for basic website functionality:

• Session Management: User authentication, form submissions, shopping cart functionality
• Security: CSRF protection, secure connections, fraud prevention
• Load Balancing: Server distribution, performance optimization
• Accessibility: User preference settings, language selection

Analytics Cookies

We use comprehensive analytics to understand user behavior:

• Google Analytics: Traffic analysis, user demographics, conversion tracking
• Microsoft Clarity: Session recordings, heatmaps, user journey analysis
• Hotjar: User behavior analytics, form analysis, feedback collection
• Custom Analytics: Proprietary tracking for business intelligence

Marketing & Advertising Cookies

We use extensive marketing cookies for targeted advertising:

• Facebook Pixel: Conversion tracking, retargeting, lookalike audiences
• Google Ads: Campaign optimization, conversion attribution, remarketing
• LinkedIn Insight Tag: B2B lead tracking, professional targeting
• TikTok Pixel: Video ad optimization, audience creation
• Twitter Pixel: Engagement tracking, promoted content optimization
• Pinterest Tag: Shopping behavior, product recommendations
• Third-Party Ad Networks: Programmatic advertising, audience expansion

Functional Cookies

These enhance your experience and remember your preferences:

• Personalization: Content recommendations, user interface preferences
• Chat Support: Live chat functionality, conversation history
• Forms: Auto-fill data, form progress saving
• Media: Video player settings, content playback preferences

3. Tracking Technologies

Pixels and Beacons

We use tracking pixels for detailed user behavior analysis:

• Email open tracking and click-through measurement
• Conversion tracking across multiple touchpoints
• Cross-device user identification and attribution
• Real-time event tracking and behavioral triggers

Local Storage

We utilize various forms of local storage:

• HTML5 Local Storage: Persistent data storage for enhanced functionality
• Session Storage: Temporary data during browser sessions
• IndexedDB: Complex data storage for advanced features
• Web SQL: Structured data for offline functionality

Device Fingerprinting

We collect device characteristics for identification:

• Browser version, plugins, and configuration
• Screen resolution, color depth, and device capabilities
• Operating system and hardware specifications
• Network information and connection details
• Font availability and rendering characteristics

4. Microsoft Clarity Integration

We use Microsoft Clarity for comprehensive user behavior analysis:

• Session Recordings: Complete capture of user interactions, clicks, scrolls, and navigation
• Heatmaps: Visual representation of user engagement and attention patterns
• Form Analytics: Detailed analysis of form interactions and abandonment points
• Error Tracking: JavaScript errors, broken links, and user experience issues
• Performance Monitoring: Page load times, rendering speeds, and optimization insights
• User Segmentation: Behavioral grouping for targeted analysis and optimization

5. Third-Party Services

Our website integrates with numerous third-party services that set their own cookies:

• Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest
• Advertising Networks: Google Ads, Facebook Ads, programmatic ad platforms
• Analytics Providers: Google Analytics, Microsoft Clarity, Hotjar, Mixpanel
• Marketing Tools: HubSpot, Mailchimp, ActiveCampaign, Klaviyo
• Customer Support: Intercom, Zendesk, live chat providers
• Payment Processors: Stripe, PayPal, credit card processing services

6. Data Collection and Usage

Cookies and tracking technologies collect extensive information:

• Behavioral Data: Page views, time spent, click patterns, scroll depth
• Technical Data: IP address, browser type, device information, operating system
• Location Data: Geographic location, timezone, language preferences
• Engagement Data: Content interactions, form submissions, download activity
• Commercial Data: Purchase history, pricing page views, service inquiries
• Marketing Data: Campaign sources, referral information, conversion paths

7. Cookie Duration

Cookies have varying lifespans:

• Session Cookies: Deleted when browser closes
• Persistent Cookies: Remain for 30 days to 2 years
• Marketing Cookies: Typically last 30-90 days for campaign tracking
• Analytics Cookies: Usually retained for 2 years for trend analysis
• Functional Cookies: May persist up to 1 year for user experience

8. Cookie Management

You can control cookies through various methods:

• Browser Settings: Enable/disable cookies, clear stored data
• Opt-Out Tools: Industry-provided preference management
• Ad Blockers: Browser extensions to prevent tracking
• Privacy Browsers: Browsers with enhanced privacy features

Important Note: Disabling cookies may significantly impact website functionality and prevent access to certain features and personalized content.

9. Mobile App Tracking

If you access our services through mobile apps, we use additional tracking methods:

• Mobile advertising identifiers (IDFA, GAID)
• App usage analytics and crash reporting
• Push notification interactions
• Location services and geofencing
• Device sensors and hardware access

10. Cross-Device Tracking

We link your activity across devices for comprehensive analysis:

• Deterministic matching through login information
• Probabilistic matching through behavioral patterns
• Third-party data provider integrations
• Social media platform cross-referencing

11. International Transfers

Cookie data may be transferred internationally to:

• Third-party service providers in various countries
• Cloud storage and processing facilities globally
• Marketing and advertising partners worldwide
• Analytics and data processing centers

12. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or business practices. Updates will be posted on our website with the revised date.

13. Contact Us

For questions about our use of cookies and tracking technologies, please contact us through our website contact form. We will respond to all inquiries within 48 hours.